The ``++__str__++`` method in Django models is used to represent the model instance as a string. For example, the return value of this method will be inserted in a template when displaying an object in the Django admin site. Without this method, the model instance will be represented by its object identifier, which is not meaningful to end-users. This can result in confusion and make debugging more difficult.
To fix this issue, the Django model must define a ``++__str__++`` method that returns a string representation of the instance. This string should be meaningful to end-users and provide information about the model instance.