We allow for freeform text in the 'why' tab. We want to allow for this in the 'how' tab.
I have updated the language a bit to talk about 'story-telling' rather than 'blog style' because I think that better reflects how we expect this approach to be used.
I have also removed the (optional) markers and just added in the one (mandatory) marker needed since the optional markers weren't correct anymore.
058eecd419